Rankulate / independent SEO & GEO consulting
I'm an independent consultant working on generative engine optimization: the work of getting a business mentioned and cited when someone asks ChatGPT, Perplexity or Google's AI answers for a recommendation.
Traditional SEO still sits underneath all of it, so I do that too.
General guidance, not a promise about any one site. AI assistants don't hand back ten blue links. They read a handful of sources, summarise them and name a few of them. GEO is the practice of being one of those sources.
Most assistants search or pull from an index first, then compose an answer from what they read. If your page isn't retrievable or isn't clearly on-topic for the question, it never enters the answer.
The unit of value shifts from a whole page to a clear, quotable passage. Direct statements, defined terms and plain tables tend to survive summarisation better than long persuasive prose.
There's no position one. Models lean on sources that agree with each other, so consistent facts about you across your own site and third-party pages influence what gets repeated.
People ask longer, messier, comparison-shaped questions. That means covering the questions around your product, not just the one keyword with volume attached to it.
Technical crawlability, site structure, internal linking and on-page work. AI systems read the same pages search engines do, so a site that's hard to crawl is hard to cite.
Main focus
Work aimed specifically at answer engines: how your brand is described, whether your pages are quotable, and where the gaps are between the questions people ask assistants and what your site actually says.
For teams who already have people doing the work and need a second opinion or a direction. A review plus a prioritised list, or ongoing advisory alongside your in-house marketers or developers.
I'm one person working remotely, so I fit some companies better than others. Worth reading before you get in touch.
If you'd rather have a large agency running paid media, design and content production under one roof, I'm probably not the right fit.
The person you brief is the person doing the work. Nothing gets lost on the way down.
You message me and you get me. No weekly status call where findings are relayed second-hand, and no junior picking up a brief they weren't in the room for.
GEO work needs real reading of your market, your product and how assistants currently describe you, so engagements get focused attention.
AI search is moving fast and nobody controls what a model says. I'll explain what's testable, what's an educated bet, and what I'd leave alone.
Much of the work is unglamorous: looking at how assistants answer the questions buyers ask in your market, and reading pages the way a retrieval system would.
Send a short note about your site and the questions you want to show up for. I read every message myself and I’ll tell you straight if I’m the right fit.
Fully remote, working with companies worldwide.
A practical guide to writing headings, self-contained paragraphs, definition blocks and specific factual statements so AI assistants can lift accurate, quotable answers from your pages.
Traditional SEO
A practical walkthrough of crawlability, indexation, internal linking and page architecture checks for a small site, with notes on which of those fundamentals also decide whether AI answer engines can retrieve your content.
AI Search Platforms
A practical explanation of how classic search engines rank pages versus how AI assistants retrieve and cite sources, and what that difference means for planning content.